Yammer On Tour: Chicago

Yammer went to Chicago for the first stop on its tour. Several customers were on the panel, sharing how they use Yammer, best practices and learnings. Industry thought leader Sameer Patel and Yammer CEO David Sacks also presented. Of course, there was also a lot of fun and mingling.

On game day, Yammer folks started arriving at the W Hotel in Chicago
At the W Lakeshore attending the #yamtour event! 33rd floor baby!
samiam313
August 2, 2011
At #yamtour in Chicago to speak about @SouthernCompany ‘s adoption of Yammer.
LoriKasserman
August 2, 2011
@ZachB22 at #yamtour Yammer event and thinking about my first intro to the platform at SHC. #backintheday
JenPolk1
August 2, 2011
Amazed at the full house we have here in Chicago for #yamtour
brandondgates
August 2, 2011
At the #yamtour with coworker @samiam313
BDub81
August 2, 2011
Am at Yammer on Tour, #yamtour
mbucherl
August 2, 2011
Some relationships were rekindled
At #yamtour event with Edelman’s 1 & only @JenPolk1
traviskessel
August 2, 2011
@traviskessel @JenPolk1 I’m eager to meet you after the presentations at #yamtour. I’m an 8 year Edelman alum!
dmcp
August 2, 2011

We kicked things off with Yammer CEO, David Sacks, sharing the vision of Yammer and our approach to the Enterprise social layer that makes business data and people more social and collaborative.

@davidsacks kicking of #yamtour in Chicago!
dmcp
August 2, 2011
Listening to David Sacks @Yammer talk about the need for enterprise social networking. @traviskessel #yamtour
JenPolk1
August 2, 2011
Technology drivers of ESN = mobile, real time, cloud, consumerization of tech & consumer social #yamtour
dmcp
August 2, 2011
Attending the kickoff Yammer tour – fun. Social layer system of engagement strategy vs. system of record tapping employee knowledge #yamtour
mbucherl
August 2, 2011
@davidsacks talking about the growth of Yammer’s external network for collab with partners, suppliers and customers. #yamtour
dmcp
August 2, 2011
We’re so confident in our product that we allow you to try it before you buy it. No shelfware! @davidsacks at #yamtour
dmcp
August 2, 2011
@Yammer as a social layer across LOB apps. Wonder what is the equivalent outside the enterprise? #yamtour
JenPolk1
August 2, 2011
Yammer = SharePoint integration, active directory and single sign on! #yamtour
mbucherl
August 2, 2011
Yammer Embed = a simple way to embed Yammer feed in another app. #yamtour #feedportability
dmcp
August 2, 2011
@DavidSacks #yamtour and I just used the same concept before the slide came up. Great minds!!
nurispark
August 2, 2011

Sameer Patel spoke about reasons why every company needs to be a collaborative enterprise in today’s social world.

@SameerPatel on stage at #yamtour!
dmcp
August 2, 2011
Now on stage @SameerPatel. Always learn so much when he speaks. #yamtour
brandondgates
August 2, 2011
Building relationships needs to be a core competency in business today @SameerPatel at #yamtour
dmcp
August 2, 2011
Social web participation changes "latency expectations" for interactions with all companies. #yamtour
dmcp
August 2, 2011
Most companies don’t have the ability to quickly respond to customer issues. Need to wire your enterprise for quick response. #yamtour
dmcp
August 2, 2011
Stop integrating systems and integrate people. @SameerPatel at #yamtour
dmcp
August 2, 2011
Enterprise went from paper to technology, but within silos — software for each unit. Need to share across silos "engagement layer" #yamtour
mbucherl
August 2, 2011
#yamtour "meweb"= intensive app in app integration.
nurispark
August 2, 2011
Most orgs lack context around their data. People need to be at the core of business activity. #yamtour
dmcp
August 2, 2011
#yamtour social web opportunity now gives instant feedback versus response over a quarter.
nurispark
August 2, 2011
The social web exposes the true needs and sentiment of your customers. ~Are companies prepared to listen, respond and react? #yamtour
JenPolk1
August 2, 2011

On the Yammer customer panel, Lori Kasserman from Southern Company shared how the organization uses Yammer to collaborate, onboard, retain and communicate during crisis.

@LoriKasserman talking about rolling out Yammer at Southern Company. #yamtour
dmcp
August 2, 2011
About 6500 employees joined Yammer at Southern Company since January. #yamtour
dmcp
August 2, 2011
Southern Company’s then new CEO Tom Fanning saw Yammer as a great way to connect with employees. #yamtour
dmcp
August 2, 2011
@LoriKasserman: Make sure you have enough power users before driving wide-spread engagement to make sure content is relevant. #yamtour
dmcp
August 2, 2011
Southern Company uses Yammer private group to simulate and practice crisis communication scenarios. #yamtour
dmcp
August 2, 2011
Southern Company’s cust care employees get real-time answers to customer questions via Yammer. No need to put caller on hold. #yamtour
dmcp
August 2, 2011
Southern Co is a place where ppl spend their careers but move BUs and states. Yammer allows them to stay connected w colleagues. #yamtour
dmcp
August 2, 2011

Chris Plescia from Nationwide shared his experiences using Yammer in a heavily regulated industry.

Chris from Nationwide talks about using Yammer in a heavily regulated industry. #yamtour
dmcp
August 2, 2011
Nationwide uses a Yammer External Network for ongoing engagement with student interns, helps with recruiting. #yamtour
dmcp
August 2, 2011
At Nationwide execs in the field post photos from the road, bringing the field into HQ. #yamtour
dmcp
August 2, 2011

Onboarding and retention are key use cases for both companies.

Nationwide and Southern Company both use Yammer for new employee onboarding. People love helping new employees. #yamtour
dmcp
August 2, 2011
@LoriKasserman says if you want to attract the best and brightest young employees, you better use social in your company. #yamtour
dmcp
August 2, 2011

Panelists spoke about why Yammer works at their organizations, and shared best practices.

@pointsnfigures think it boils down to getting staff to adopt and persist. It’s top-down and bottom-up at the same time! #yamtour
nurispark
August 2, 2011
Yammer personalizes communication even at huge companies says @LoriKasserman #yamtour
dmcp
August 2, 2011
@LoriKasserman says because Yammer is not anonymous, people use excellent judgment about what to post. #yamtour
dmcp
August 2, 2011
@dmcp you are performing an unappreciated role of GREAT social media communication – responsibility for catalyzing contributions #yamtour
mbucherl
August 2, 2011
#yamtour email is far more risky and uncontrolled compared to a enterprise social network. Hadn’t considered it.
nurispark
August 2, 2011
Reflections from #yamtour ….a key benefit of being highly connected is to break down the communication silos that still exist in companies
RobVellinga
August 2, 2011
#yamtour exec team might not yammer but can overcome the hurdle if they email to access yammer platform: their comfortable medium
nurispark
August 2, 2011
Yammer helps execs keep a pulse on how employees feel about their work. #yamtour
dmcp
August 2, 2011
@DavidSacks: People don’t go to work to get fired. That’s why people generally don’t post inappropriate things on Yammer feeds. #yamtour
dmcp
August 2, 2011
#yamtour "everybody likes to provide advice and be a subject matter expert."
nurispark
August 2, 2011
Yammer helps with knowledge transfer for companies with aging workforces. #yamtour
dmcp
August 2, 2011

And you can also use Yammer to connect to external parties too!

Yammer External Networks = the 20 second extranet. #yamtour
dmcp
August 2, 2011
And then it was time for Q&A
Wow — tons of great questions for our customers at #yamtour.
dmcp
August 2, 2011
Q about how do you handle mis-information? A. hasn’t been an issue because the community corrects mistakes. #yamtour
dmcp
August 2, 2011
How do you balance and train on shooting social "blast" questions to the whole organization that feel like spam? Best practices? #yamtour
mbucherl
August 2, 2011
And then it was time for socializing, “YamJuice” cocktails and demos.

See you next time! Remember to bring your charger and follow the #yamtour hashtag 🙂

#yamtour omg my battery is gonna fade even tweeting in wifi. Wish I’d brought my charger. Dumb dumb dumb!!!!
nurispark
August 2, 2011
Holy collaboration – how could I have missed out on the #yamtour tag? Pretty cool insight there, go take a look!
t_1_m
August 2, 2011

Want to keep collaborating?

Are you a Yammer customer? Join our YCN to share best practices & ideas with other customers and feedback with Yammer #yamtour
dmcp
August 2, 2011

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